Brand Architecture: Rethinking How You Connect the Dots Between Your Nonprofit's Brand and Programs
From the provider:
More and more nonprofits seem to be struggling with how to organize communications in looking at a full brand review versus specific programs or initiatives, which are often considered "sub-brands". How should you visually represent the new program you're rolling out--does it get its own logo or use your main one? What should you do when a particular initiative is more visible or better-known than your organization itself?
On this webinar, Sarah Durham, CEO of Big Duck, will define brand architecture and share insights for organizing your brand and expressing it in a clear, holistic way that your audiences understand.
You should attend this webinar if you want to learn how to:
Help different audiences recognize and understand your work
Improve the overall awareness of your brand
Make it easier for staff and board members to communicate about your mission
About the presenter
Sarah founded Big Duck in 1994 to help nonprofits increase their visibility, raise money, and achieve their missions. Today, she uses her deep experience in nonprofit communications to guide the entire Big Duck team.
The author of Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass/Wiley, 2010), her expertise has been borrowed by NPR, The Chronicle of Philanthropy, Guidestar, and beyond. She is a sought-after speaker on topics such as branding, fundraising, and other nonprofit communications topics. Sarah is a regular speaker at local and international AFP (Association of Fundraising Professionals) conferences, the International Fundraising Congress (IFC) in the Netherlands, and the Nonprofit Technology Conference (NTC). She was named a "top fundraiser under 40" by Fundraising Success magazine in 2006, and one of the most influential women in technology by Fast Company magazine in 2010.