Anatomy of a Successful Fundraising Appeal: Make a Compelling Offer Your Donor Can't Refuse
From the provider:
Writing a compelling fundraising letter can be tricky. It’s not the same kind of writing as a brochure, annual report or grant proposal. But it’s not rocket science – it’s something you can easily learn. It’s just not something most of us are taught.
In this webinar you’ll learn the art of taking your appeal from run of the mill to… out of the ballpark. From anesthetizing to… astounding. From colorless to… captivating. Whether you’re an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and- true tactics to get your appeal to the next level.
Your appeal letter should be an “offer” to join you in something amazing and transformative. Want your offer to be one your donor simply cannot refuse? Learn to make giving to you a no-brainer for your donors – and as easy as pie (don’t you love pie)?
4 ways to assure your appeal has benefits your donor wants
7essential elements of your appeal letter call to action
7 asking triggers to make an offer your donor simply cannot refuse
7 keys to readability– writing, editing and design
2 BONUS tips to begin and end strong
The bone structure of an appeal letter that inspires action
About the presenter
Claire Axelrad, J.D., CFRE is a fundraising visionary with 30 years of frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire teaches the CFRE course that certifies professional fundraisers, is a presenter for 4GOOD Nonprofit Webinars, a regular contributor on nonprofit social media to Maximize Social Business and on fundraising to NonProfit PRO. Her passion is coaching nonprofits to address 21st century challenges and overcome barriers to sustainable funding.