Second Gifts: Why They Are So Important and How to Drive Your Strategy
From the provider:
True donor acquisition involves far more than simply getting the initial gift. This is only the first (and in many ways, the simplest) step. Meaningful acquisition requires not only calculating, but also understanding why the extra effort and investment are worth it.
With the retention rate for second-time donors being nearly three times that of first-time donors, nonprofits need to fully understand the potential life-time value of different donor types and tailor their thank you, welcome, and their second gift strategy plans to make the most out of those differences. Join Roger Craver from the Agitator to learn:
How the pros wow first-time donors and keep them coming back
How to target those donors who are most likely to make a second gift
Why meeting the donors’ needs will help them meet yours