Donor-Delighting, Money-Raising Newsletters
From the provider:
Newsletter guru Steven Screen will teach what he's learned from 25 years of creating money-raising newsletters! You'll learn the tested, proven model for creating a printed newsletter that delights your donors, increases donor retention, and raises money! You’ll learn the best format to use, what types of stories to include, the most important elements on each page, and what to do on the all-important back page that causes your donors to give gifts (and love doing it)!
Why your newsletter is so important to your overall fundraising results
The ingredients to creating a newsletter that works
How to design/format your newsletter
How to cause your newsletter to raise money